Adidas Officially Announces Collection With Pharrell Williams

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After rumours were circulating about a possible collaboration between adidas and Pharrell Williams, the sportswear powerhouse have today confirmed that Pharrell will be releasing a collection with them for summer 2014.

Some new technologies will be involved in the project including bionic yarn. First Kanye West, now Pharrell. Seems like adidas are pulling out all the stops to secure today’s cultural influencers outside of sport.

Check the video explaining more after the cut…