Tag: adidas

Craig Mitch x Dele x Paul Pogba

I had the pleasure of hosting the Predator Launch at the flagship adidas store on oxford street. I did a live Q&A with two of the Premier League’s stand out talents; Dele Alli and Paul Pogba. We then then took part in a series of challenges including a quiz, a steady hand buzzer and a shooting target challenge.

I also had a chat with Dele after for JD Football.

Shout out to adidas.

Footlocker Black At Fashion Week

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Footlocker dropped their black and red collection this summer which featured some of the latest models and garments from some of the biggest sports brands including Nike, Adidas and Vans to name a few. These models came in a variety of all black and all red colour ways which represent the signature colours of the Footlocker brand.

I decided to get my hands on a pair of the all black adidas Tubular Runner S’ and demonstrate how you can wear these super stylish kicks to London Fashion Week. I chose a tan corduroy blazer, a black ribbed turtle neck courtesy of Topman with some COS tapered trousers and threw on the Tubular’s for a casual yet sophisticated look.

Check more images after the jump….

Kanye West x adidas | Yeezy Season One Collection Lookbook


Back in February, Kanye West and Adidas unveiled the Yeezy Season One collection on a carefully curated runway during New York Fashion week. We witnessed models of all shapes, sizes and skin tones wearing the fall/winter collection. We also got a closer look at not only the Yeezy 750 Boost’s, but other sneakers from his collection that are yet to hit the shelves.

A month later and we can now see closer press shots of the collection courtesy of Kanye. The lookbook, titled “Season,” was shot by Jackie Nickerson and was edited down by Kanye himself for Style.com.

Peep the images after the jump…

DJ Target x Adidas Originals Hip-Hop Karaoke Party



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DJ Target x adidas Originals through a special hip-hop themed karaoke night at Under The Bridge in London recently. Loads of individuals from the UK entertainment industry were all under one roof including Charlie Sloth, Bashy, TOWIE’s Jasmin Walia and many more, vibing and having a great time.

Myself and BBC Radio 1Xtra presenter Yasmin Evans decided to do a duet cover of Wretch 32’s smash hit “Traktor” much to the crowds delight. I got into full character and before we knew it, Wretch 32 himself came on stage for the end of the song and the whole venue went crazy.

Check more photos after the jump…

Kanye West Gives A Speech At Adidas Conference


History in the making. Kanye West performed and gave a passionate speech at the Adidas Global Brand Conference in Germany. He spoke about his his dreams coming true in music, his family life and how he’s thankful that Adidas is giving him a strong platform to create in fashion. Kanye then gave a surprise announcement at the end of the speech by telling the audience that the new Air Yeezy sneakers will be unveiled in June.

Check the speech after the jump…

Adidas Officially Announces Collection With Pharrell Williams


After rumours were circulating about a possible collaboration between adidas and Pharrell Williams, the sportswear powerhouse have today confirmed that Pharrell will be releasing a collection with them for summer 2014.

Some new technologies will be involved in the project including bionic yarn. First Kanye West, now Pharrell. Seems like adidas are pulling out all the stops to secure today’s cultural influencers outside of sport.

Check the video explaining more after the cut…

My Top 5 Sneakers That Will Be Big In 2014

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A new year but the same sneaker fetish for the real foot wear lovers world wide and I myself have been rubbing my mixed race hands together in anticipation for the beauts that will dominate urban/contemporary culture this year.

2013 was a great calender year for footwear comebacks and modern triumphs as Black Timberland’s proved to be necessary, Balenciaga’s became royalty and Jordan’s won on every retro they managed to release. This year though the game will change and modern designs mixed with classics are set to take center stage, so I’ve predicted the 5 sneakers that will be big in 2014 in no particular order.

Check the kicks after the jump…

Kanye West Confirms adidas Release For September 2014


People wanted a clear enough date and now they have one. During a radio interview with Chicago’s Stylz & Roman, Kanye West confirmed his collaboration with adidas will make its debut in September 2014. Consisting of both men’s and women’s sportswear, the Chi-town native also revealed that the collection will open several standalone stores created specifically for the partnership.

Find out what he had to say about his trip to adidas HQ in Germany after the cut…