Tag: adidas

Kanye West Confirms adidas Release For September 2014


People wanted a clear enough date and now they have one. During a radio interview with Chicago’s Stylz & Roman, Kanye West confirmed his collaboration with adidas will make its debut in September 2014. Consisting of both men’s and women’s sportswear, the Chi-town native also revealed that the collection will open several standalone stores created specifically for the partnership.

Find out what he had to say about his trip to adidas HQ in Germany after the cut…

Kanye West Signs With Adidas


It’s official! Kanye West has put pen to paper in probably one of the most controversial fashion crossovers in recent years. Yeezus had everyone in suspense over the the release of the Air Yeezy 2: Red Octobers but now it seems clear that the release was delayed because Kanye wasn’t satisfied with the way Nike were handling him.

Kanye gets no percentage of the Air Yeezy deals, it’s merely a collaboration however in this new adidas deal, Kanye gets royalties and gets to release collections much more frequently. I personally think this is a risky but necessary move for Kanye. If he can get a cut of the sales (and they will sell) and put out apparel a lot more, then it makes sense. I’m personally team Nike all the way though.

Watch and read what Kanye said on HOT 97 after the jump…

Justin Bieber Models New Adidas NEO Collection


Justin Bieber has become one of the first celebs to front adidas’ brand new NEO Collection. The new line of clothes from adidas show cases a more trendy stye of apparel rather than their signature sports wear.

The campaign look book also features a special interactive video which allows you to take snaps, identify what JB is wearing and share them on social networks. Technology is getting crazy!

Check more photos after the cut…